Apply now

About us

Since its inception, Xcel has operated 9 programs over 6 years with industry partners like METRO, Target and P&G. We have worked with 70+ hospitality and retail tech start-ups with 40+ in program pilots successfully completed and one IPO. Through years of experience in working with start-ups and corporates we know how important innovation is for traditional industries to keep up with trends brought on by changes around the world. We are therefore, exploring new ways to further develop hospitality tech and want to engage with innovators in the space. We are excited to make our next moves and want to bring you along with us. Connect here.

On METRO

METRO is the biggest wholesaler worldwide, targeting SMEs within hospitality and retail

16 M+

Customers

770+

Stores

100.000+

Employees

34

Countries

€27.1 B

Annual Revenue

Through our close relationship with METRO, we unlock access to a leader in wholesale, industry know-how and expertise.